Post by rabia373 on Mar 11, 2024 3:46:43 GMT -5
Selling through social media is one of the main challenges in , especially for small entrepreneurs. With the pandemic caused by the new coronavirus, it is essential to use all Internet channels to acquire new customers and make a sale. On the other hand, competition has also increased. The year ended as one of the best in history for national e-commerce. It is necessary to consider the atypical period, but experts point out that this trend is here to stay. Fewer and fewer customers want to spend hours in shopping malls and shopping centers. In this scenario, they prefer the security and convenience of receiving products at home. For smaller companies, social networks should be seen as an opportunity. Those that offer the best service, content and recognize customer needs will come out ahead in this dispute. Person using Facebook on their laptop to sell Selling through social media is a reality all over the world Challenge – Create a sales strategy Selling through social media without a strategy is a mistake that a small business can never make.
Therefore, before starting to sell the first product, she must focus on creating a tailored sales strategy for social media. One of the best ways to start developing a sales plan is through a complete analysis of the market and competitors. It is necessary to identify some difference that makes the customer think twice when spending with another company. Furthermore, there are several social networks. If the product or service to be sold is focused on the BB segment, the best option is to work on LinkedIN. On the other hand, if the target is made up of teenagers, witho Whatsapp Number List ut a doubt Instagram is the most suitable platform. Therefore, without identifying these first steps, it is impossible to achieve any positive results in sales. Challenge – Not recognizing the customers that generate the most value Anyone who wants to sell through social media must understand that the majority of revenue comes from repeat customers. In other words, they are people who have the habit of purchasing more than once from a certain company. The best way to identify these buyers is through CRM software . This technology allows a company, in addition to promoting relationships with customers, to accurately recognize which ones bring the greatest return.
Furthermore, by analyzing the sales funnel and seeing how leads go from one stage to another, the business has the opportunity to understand which marketing and sales strategies give the most results. CRM also allows integration with marketing automation tools. Therefore, according to the lead's stage in the sales funnel, the system sends a tailored email to this potential customer. Hand holding a fan of money In some cases, the cost of digital advertising can reach millions of reais Challenge – Greater reach of organic content Social networks like Facebook and Instagram earn most of their resources through advertising. The mechanics are simple. A company that wants to promote its products or services pays to boost its posts. In some cases, the cost of digital advertising can reach millions of reais. In times of crisis, a small company will not always have enough money to invest in large campaigns. That's why it's so important that she carries out an analysis of which content generates the most engagement. Only then will she be able to sell through social media and still achieve a satisfactory result.
Therefore, before starting to sell the first product, she must focus on creating a tailored sales strategy for social media. One of the best ways to start developing a sales plan is through a complete analysis of the market and competitors. It is necessary to identify some difference that makes the customer think twice when spending with another company. Furthermore, there are several social networks. If the product or service to be sold is focused on the BB segment, the best option is to work on LinkedIN. On the other hand, if the target is made up of teenagers, witho Whatsapp Number List ut a doubt Instagram is the most suitable platform. Therefore, without identifying these first steps, it is impossible to achieve any positive results in sales. Challenge – Not recognizing the customers that generate the most value Anyone who wants to sell through social media must understand that the majority of revenue comes from repeat customers. In other words, they are people who have the habit of purchasing more than once from a certain company. The best way to identify these buyers is through CRM software . This technology allows a company, in addition to promoting relationships with customers, to accurately recognize which ones bring the greatest return.
Furthermore, by analyzing the sales funnel and seeing how leads go from one stage to another, the business has the opportunity to understand which marketing and sales strategies give the most results. CRM also allows integration with marketing automation tools. Therefore, according to the lead's stage in the sales funnel, the system sends a tailored email to this potential customer. Hand holding a fan of money In some cases, the cost of digital advertising can reach millions of reais Challenge – Greater reach of organic content Social networks like Facebook and Instagram earn most of their resources through advertising. The mechanics are simple. A company that wants to promote its products or services pays to boost its posts. In some cases, the cost of digital advertising can reach millions of reais. In times of crisis, a small company will not always have enough money to invest in large campaigns. That's why it's so important that she carries out an analysis of which content generates the most engagement. Only then will she be able to sell through social media and still achieve a satisfactory result.
